# Luna Pastel — Full Company Profile

> IT Recruitment Agency — on the bright side of recruiting

## Company Overview

Luna Pastel is a boutique IT recruitment agency headquartered in London, United Kingdom. We specialize in connecting top tech talent with innovative companies across Europe and globally. We don't do mass hiring — we handpick candidates through deep market research, direct sourcing, and our own network built over years in the industry.

**Legal Address**: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
**Email**: hello@lunapastel.io
**Telegram**: https://t.me/pasteldeluna
**Website**: https://lunapastel.io
**Founded**: 2023

## Key Numbers

- 350+ vacancies closed
- 96% offer acceptance rate
- 88% candidate retention rate
- 45+ hires for IPO-stage companies
- 30+ countries covered
- First candidates presented within 7–10 business days

## Services

### IT Recruitment
End-to-end hiring solutions for technology companies at every stage — from early-stage startups to rapidly scaling enterprises. We handle sourcing, screening, technical assessment coordination, offer negotiation, and onboarding support.

### Executive Search
Targeted search for senior engineering leaders, CTOs, VPs of Engineering, and other C-level technology positions. We leverage deep industry networks to identify candidates who are not actively looking but are the perfect fit.

### RPO (Recruitment Process Outsourcing)
Embedded recruitment teams that integrate with your internal HR and hiring managers. We scale up or down based on your hiring velocity, providing a cost-effective alternative to building a large in-house recruitment team.

### Team Buildouts
Full engineering squads, product teams, and leadership hires from scratch. Notable example: 12 hires for Quadcode across LATAM and Asia.

## Industries We Recruit For

- **Web3 & Crypto**: DeFi, NFT, blockchain infrastructure, DAOs
- **Fintech**: Payment systems, banking technology, trading platforms
- **Gamedev**: Game studios, game engines, live ops
- **Web & Mobile Development**: SaaS, e-commerce, marketplaces
- **Affiliate Marketing**: Performance marketing, ad tech
- **C-Level**: CTO, VP Engineering, Director of Engineering across all verticals

## Technical Expertise

We recruit across the full spectrum of technology roles:

- **Backend Development**: Java, Python, Go, Node.js, Rust, C#/.NET, Ruby, PHP, Scala, Kotlin
- **Frontend Development**: React, Vue.js, Angular, TypeScript, Next.js, Svelte
- **Full-Stack Development**: Combined frontend/backend roles across all major stacks
- **Mobile Development**: iOS (Swift), Android (Kotlin), React Native, Flutter
- **DevOps & SRE**: AWS, GCP, Azure, Kubernetes, Docker, Terraform, CI/CD
- **Data & ML**: Data Engineering, Data Science, Machine Learning, MLOps, Analytics
- **Product & Design**: Product Management, UX/UI Design, UX Research
- **QA & Testing**: Manual QA, Automation (Selenium, Cypress, Playwright), Performance Testing
- **Engineering Leadership**: Engineering Managers, Directors of Engineering, CTOs, VPs

## Geographic Coverage

We recruit globally with particular strength in:
- United Kingdom
- Spain (Barcelona, Madrid)
- Germany (Berlin, Munich)
- Netherlands (Amsterdam)
- LATAM
- Asia
- CIS region
- Remote-first positions (worldwide)

## How We Work

1. **We listen**: Deep-dive into your company culture, tech stack, team dynamics, and role requirements
2. **We research**: Tailored sourcing plan combining active outreach, network referrals, and community engagement
3. **We guide**: Pre-qualified shortlist with detailed candidate profiles and assessment notes
4. **We match**: End-to-end interview coordination, candidate preparation, and debrief facilitation
5. **We close**: Offer negotiation, reference checks, onboarding support, and replacement guarantee

## Pricing

- 14–20% of annual salary (success-based fee)
- Free replacement if hire leaves during guarantee period
- Flexible models: retainer for exclusive searches, project-based pricing for team buildouts

## Our Team

- **Anastasiia Shcherbakova** — Founder & CEO ([LinkedIn](https://www.linkedin.com/in/anastasiia-%F0%9F%8C%95-shchehlova-2a7880245/))
- **Victoria Bortnikova** — Recruiter ([LinkedIn](https://www.linkedin.com/in/viktoria-bortnikova/))
- **Nikita Shestakov** — Head of Operations ([LinkedIn](https://www.linkedin.com/in/kitashestakov/))
- **Alexander Brezgin** — Recruiter ([LinkedIn](https://www.linkedin.com/in/alexbrezgin/))
- **Natalia Kabyzhakova** — Recruiter ([LinkedIn](https://www.linkedin.com/in/natalia-kabyzhakova-78736b270/))

## Case Studies

- **Quadcode**: 12 hires across LATAM and Asia — engineering and product roles
- **Zeptolab**: Game development recruitment
- **Other clients**: Startups to 700+ employee companies across Web3, Fintech, and Gamedev

## FAQ

**Q: How is Luna Pastel different from other recruitment agencies?**
A: We are a boutique agency that specializes exclusively in tech and Web3. We don't do mass hiring — we handpick candidates through deep market research, direct sourcing, and our own network built over years in the industry.

**Q: What industries do you recruit for?**
A: Web3 & Crypto, Fintech, Gamedev, Web & Mobile development, Affiliate Marketing, and C-Level executive search across all tech verticals.

**Q: How long does it take to fill a position?**
A: On average, we present the first shortlist within 5–10 business days. Some roles close in 2–3 weeks, others (like C-level or niche engineering) may take 4–8 weeks.

**Q: Do you work with startups or only large companies?**
A: Both. We've helped early-stage startups build their first engineering teams and supported companies with 700+ employees scale across regions.

**Q: What is your pricing model?**
A: We offer flexible models: success-based fees (14–20% of annual salary), retainer for exclusive searches, and project-based pricing for team buildouts.

**Q: Do you offer a guarantee on hires?**
A: Yes. We provide a replacement guarantee. If a candidate leaves within the guarantee period, we find a replacement at no additional cost.

**Q: What geographies do you cover?**
A: We recruit globally with a strong focus on Europe, LATAM, Asia, and the CIS region. Our network spans 30+ countries.

**Q: Can you help build an entire team, not just fill one role?**
A: Absolutely. Team buildouts are one of our core strengths. We've assembled full engineering squads, product teams, and leadership hires from scratch.

**Q: Do you have a referral or partnership program?**
A: Yes. If you're a recruiter, HR consultant, or agency and want to co-source with us, reach out. We have a flexible partnership model for joint projects and referrals.

## Social Media

- LinkedIn: https://www.linkedin.com/company/luna-pastel/
- Instagram: https://www.instagram.com/lunapastelhiring
- Telegram: https://t.me/pasteldeluna